No Relocation Assistance Offered
Job Number #175039 - Roma, Lazio, Italy
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
The CRM & Data Manager is a strategic, consumer-centric manager responsible for driving the digital transformation of our first-party data (1PD) and marketing automation roadmap across the Southern Europe Hub (Italy, Spain, Greece, and Portugal). This role connects advanced consumer data management with lifecycle marketing to boost lead generation, consumer nurturing, and personalized experiences that accelerate business growth across our brand portfolio.
Reporting directly to the Southern Europe Hub Digital leadership team, you will serve as the strategic architect of our CRM philosophy. You will partner closely with marketing, commercial, media, and European divisional teams to embed a data-driven CRM culture, establishing consumer data as a core foundation for revenue growth and long-term brand equity.
Define, design, and deliver effective multi-channel CRM marketing programs, strategies, and roadmaps across the Southern Europe Hub.
Establish advanced segmentation and targeting frameworks to deliver hyper-personalized consumer experiences and services at scale.
Lead the digital transition of CRM activations channels, connecting touchpoints seamlessly throughout the consumer journey.
Develop tailored CRM strategies for multiple brands at varying stages of digital maturity, balancing operational efficiency with high-impact personalization.
Benchmark regional competition and industry trends to continuously recommend and inject best-in-class CRM practices into the organization.
Drive regional governance on first-party data (1PD) collection, ensuring the acquisition of high-quality, compliant consumer data.
Design and deploy automated lifecycle marketing streams (lead generation, nurturing, and retention programs) to maximize consumer lifetime value.
Partner closely with internal cross-functional teams, including Marketing, Media, Digital/eCommerce, Sales, to deliver a unified customer experience.
Clean Room and Data Activation: Lead the integration and activation of first-party consumer databases within retailer and media partners clean rooms (such as Amazon Marketing Cloud) to power highly targeted, privacy-compliant marketing campaigns.
Leverage advanced analytical skills to systematically track, measure, and optimize campaign performance, using data-driven insights to guide decisions.
Oversee the technical health and quality of data pipelines, managing basic coding/querying requirements to ensure clean database segmentation.
Inspire and influence cross-functional marketing and business teams through capability-building, acting as the primary advocate for a mature CRM culture.
Bachelor’s degree in Marketing, Business, Analytics, Computer Science, Statistics, or a related field.
4-6+ years of experience in a CRM, Lifecycle Marketing, or Data Marketing role within a fast-paced commercial environment.
CRM Strategy & Execution: Proven track record in setting multi-channel CRM strategies, developing targeted marketing content, and setting up automated lifecycle email/SMS programs.
Data & Personalization Depth: Deep understanding of consumer lifecycle management, database segmentation, and personalization tactics at scale.
Knowledge of enterprise-level Marketing Cloud platforms (e.g., Salesforce, Adobe, …) and customer data platforms (CDPs).
Analytical & Technical Fluency: Excellent analytical skills with a strong comfort using data to guide decisions.
Communication & Influence: Excellent verbal and written communication skills with the ability to influence cross-functional stakeholders at all levels.
Project Management & Drive: proven ability to manage multiple projects simultaneously, take proactive ownership, and drive results in a fast-paced environment.
Stakeholder & Change Management: Strong communication and collaboration skills with the ability to network effectively, build trustful relationships, and drive digital transformation in a matrix structure.
Learning Agility: Open, curious, and self-motivated learner who actively supports the development of an organizational learning culture.
Language Skills: Full professional fluency in both English and Italian is required. Spanish is considered a plus.
Experience in a consumer-facing industry, either brand-side or at a digital agency.
Data Clean Rooms: Experience using data clean rooms (such as Amazon Marketing Cloud and retailer platforms) to securely match and activate first-party consumer data.
Experience with HTML/CSS, Javascript, and data query languages (e.g., MySQL/SQL) is preferred.
Expected Gross Annual Salary Range: €60,000 €70,000 gross per year
This position is offered under a permanent employment contract.
The role is governed by the applicable Italian National Collective Bargaining Agreement (“CCNL”) Chemical Industry], including the relevant job classification and economic provisions applicable to the position.
The initial compensation within the above range will be determined on the basis of objective, transparent and gender-neutral criteria, including professional experience, skills and competencies, qualifications, scope of responsibilities, role requirements, location, applicable CCNL classification and internal company policies.
Subject to role eligibility and applicable company policy, employees may also be eligible to participate in variable compensation programs tied to company and/or individual performance, including an annual target bonus opportunity.
Benefits
In addition to the rights and benefits provided under applicable law and the relevant CCNL, employees may be eligible, depending on role and company policy, for supplementary benefits, which may include meal vouchers or reimbursement, insurance coverage, company devices, health and welfare programs, and additional role-specific benefits.
Hybrid Working Policy: In accordance with company policy, employees are expected to work 4 days per week from the office (Monday-Thursday).
Detailed information regarding compensation, benefits, applicable employment terms and job classification will be provided during the recruitment process and, where applicable, in the employment documentation.
Colgate-Palmolive is committed to equal pay for equal work or work of equal value. Recruitment, hiring, compensation and career progression criteria are applied in accordance with objective, transparent, non-discriminatory and gender-neutral principles, in compliance with applicable Italian and EU pay transparency legislation.
Candidates will not be asked to disclose their current or previous remuneration, and such information will not be sought, directly or indirectly, during the recruitment or hiring process.
Location: Italy, Rome
VISA NOT SPONSORED
Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
#LI-Hybrid
