Sede: Milano con responsabilità in tutto il Nord Italia
Settore: Beauty, Health e Nutraceutica – brand internazionale premium
Salario: competitivo e in base all'esperienza del candidato
Esperienza lavorativa minima: 7 anni
Job Purpose
The Pharmacy, Field & Business Development Manager is responsible for driving the development and execution of the Gold Collagen business within the assigned Italian territory.
The role combines pharmacy development, field activation, Brand Ambassador coordination and new business development, with a strong hands-on and entrepreneurial approach.
The primary objective is to strengthen Gold Collagen’s presence and performance in pharmacies, increase consumer engagement and sell-out, develop the existing pharmacy network and identify and activate new points of sale across pharmacies and selected retail channels.
The role works closely with the Country Manager, the national distributor and its sales agents, while taking direct ownership of field activities and opportunities within the assigned territory.
The position does not directly manage distributor orders; rather, it creates and develops commercial opportunities that can be converted into orders and sustainable business growth through the distributor and its sales network.
Roles & Responsibilities1. Territory Business Development
- Take ownership of the development of Gold Collagen within the assigned geographical area.
- Identify opportunities to increase distribution, visibility and sell-out across pharmacies.
- Identify and prospect new pharmacies and potential retail partners.
- Develop relationships with pharmacy owners, pharmacists and relevant decision-makers.
- Identify opportunities for new points of sale and support their activation in collaboration with the Country Manager and distributor.
- Develop local business opportunities and initiatives that can contribute to the growth of the brand.
- Monitor the competitive landscape and identify new commercial opportunities.
- Provide regular field insights and recommendations to the Country Manager.
2. Pharmacy Development
- Develop and strengthen the existing Gold Collagen pharmacy network.
- Identify opportunities to broaden the Gold Collagen assortment within existing pharmacies.
- Support pharmacies in improving product visibility, positioning and consumer engagement.
- Identify opportunities to introduce additional products and increase the overall Gold Collagen offering within each relevant point of sale.
- Work with the distributor and its agents to facilitate the conversion of opportunities into orders.
- Support the development of sell-out and repeat business within key pharmacies.
- Ensure consistency of brand positioning and execution across the territory.
3. Brand Ambassador Coordination
- Coordinate the Brand Ambassador network operating within the assigned territory.
- Plan activities, priorities and coverage in line with commercial objectives.
- Ensure Brand Ambassadors have clear priorities, objectives and activation plans.
- Coordinate and support their activities within pharmacies and at consumer-facing events.
- Monitor the quality and effectiveness of Brand Ambassador execution.
- Gather feedback and field insights from the Brand Ambassador network.
- Identify opportunities to improve the impact and efficiency of field activities.
- Act as the key operational point of reference for Brand Ambassadors within the assigned territory.
4. Events, Training & Field Activation
- Plan and coordinate in-store activations, consumer events and promotional activities.
- Organise and support training sessions for pharmacy staff and other relevant stakeholders.
- Ensure pharmacy teams understand the Gold Collagen proposition, products and key selling messages.
- Support the execution of local events designed to increase awareness, trial and conversion.
- Ensure high-quality execution of all field activities and alignment with brand guidelines.
- Evaluate the effectiveness of events and activations and recommend improvements.
- Develop a strong and consistent Gold Collagen presence at pharmacy level.
5. Distributor & Agent Collaboration
- Work closely with the Country Manager and national distributor to maximise commercial opportunities within the assigned territory.
- Share qualified leads, new pharmacy opportunities and field insights with the distributor and its agents.
- Facilitate collaboration between pharmacies, Brand Ambassadors and distributor sales agents.
- Support the distributor’s agents with relevant field information and commercial opportunities.
- Follow up on identified opportunities to ensure they progress from prospecting to activation and ongoing development.
- Monitor the conversion of field opportunities into distribution and sales.
6. Field Performance & KPI Monitoring
- Monitor the performance and impact of field activities within the assigned territory.
- Track relevant KPIs including:
- number of new pharmacy opportunities
- new points of sale activated
- pharmacy distribution
- assortment development
- sell-out
- visibility
- consumer engagement
- training activity
- events and activations
- Brand Ambassador activity and productivity
- ROI of field initiatives
- Analyse results and identify areas for improvement.
- Provide regular updates and recommendations to the Country Manager.
- Use field data and insights to prioritise activities and resources.
7. Market & Business Opportunity Development
- Identify new opportunities for Gold Collagen beyond the existing pharmacy base.
- Explore relevant retail and specialist channels where the brand proposition can be successfully developed.
- Identify potential partners, retailers and local opportunities.
- Test new formats, activities and commercial initiatives in the assigned territory.
- Feed successful initiatives back into the wider Italian commercial strategy.
8. Cross-Functional Collaboration
- Work closely with the Country Manager and the wider Italian team.
- Collaborate with Marketing, Digital and Supply teams to ensure effective execution of commercial and brand initiatives.
- Provide relevant field feedback to support marketing and activation planning.
- Ensure local execution is aligned with the overall Gold Collagen brand strategy.
- Contribute to the development of best practices that can be replicated across Italy.
Key Objectives
- Drive sustainable growth of Gold Collagen within the assigned territory.
- Increase the number and quality of pharmacy points of sale.
- Develop the Gold Collagen assortment within existing pharmacies.
- Identify and activate new pharmacies and selected retail opportunities.
- Build a high-performing and well-coordinated Brand Ambassador network.
- Increase the quality and frequency of pharmacy activations, events and training.
- Improve visibility, consumer engagement and sell-out.
- Ensure strong collaboration between the field team, distributor and distributor sales agents.
- Identify new business opportunities and contribute to the expansion of Gold Collagen in Italy.
- Contribute to the overall objective of significantly growing the Italian business.
Requirements
- 3–6 years of experience in commercial, field sales, business development or trade marketing roles within FMCG, beauty, health, nutraceutical or related sectors.
- Previous experience working with pharmacies and/or specialised retail is strongly preferred.
- Experience in field-based commercial activities and territory development.
- Proven ability to identify and develop new business opportunities.
- Experience coordinating field teams, Brand Ambassadors, promoters or similar networks is highly valued.
- Strong understanding of pharmacy dynamics and the Italian retail environment.
- Experience organising events, training sessions and in-store activations.
- Strong commercial and relationship-building skills.
- Experience working with distributors and indirect sales models is preferred.
- Ability to work autonomously and take ownership of a geographical territory.
- Strong analytical and performance-oriented mindset.
- English speaking.
- Willingness to travel extensively within the assigned territory and periodically to London.
Skills & Competencies
- Strong commercial and entrepreneurial mindset.
- Excellent relationship-building and influencing skills.
- Hands-on and action-oriented approach.
- Strong organisational and coordination skills.
- Ability to motivate and coordinate Brand Ambassadors and external stakeholders.
- Strong communication and presentation skills.
- Results-oriented, with a clear focus on execution and measurable impact.
- Ability to identify opportunities and turn them into concrete actions.
- Strong negotiation and influencing skills.
- Analytical mindset and ability to work with KPIs.
- Ability to work independently while collaborating effectively with the Country Manager and wider team.
- Flexibility and adaptability in a fast-paced and growing organisation.
- High level of ownership and accountability.
Professional Attitude
The ideal candidate is:
- Hands-on and field-oriented, comfortable spending significant time visiting pharmacies, attending events and working directly with customers and Brand Ambassadors.
- Entrepreneurial and opportunity-driven, constantly looking for new pharmacies, new points of sale and new ways to grow the brand.
- Commercially sharp, able to recognise opportunities and turn them into concrete business initiatives.
- A strong people coordinator, able to motivate and organise Brand Ambassadors and collaborate effectively with distributor agents.
- Results-driven, with a strong focus on measurable outcomes rather than activity alone.
- Relationship-oriented, able to build trusted relationships with pharmacists, pharmacy owners, retail partners and external stakeholders.
- Autonomous and accountable, capable of taking ownership of the assigned territory while working closely with the Country Manager.
- Passionate about the brand, with the energy and credibility to represent Gold Collagen in the market.
Contratto di lavoro: Tempo pieno
Retribuzione: €40.000,00 - €50.000,00 all'anno
Domande di preselezione:
- Puoi descrivere brevemente il tuo ruolo attuale e le principali responsabilità commerciali?
- Raccontaci un esempio concreto di crescita significativa delle vendite che hai guidato, indicando contesto, strategia e risultati raggiunti.
- Hai esperienza nella gestione e nello sviluppo dei canali farmacia e GDO sul mercato italiano? Se sì, come hai strutturato obiettivi e monitoraggio delle performance?
- Qual'e' il tuo salario attuale? Quale il tuo salario desiderato?
- Quale è il tuo periodo di notice?
Disponibilità a viaggiare:
Sede di lavoro: Di persona
