Requisition ID: 4986
Job Location: Modena - Italy
Category: Sales and Marketing
Job Type: Full Time
Working Mode: Hybrid
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About Us
Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.
From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.
Grow a Career. Build a Future!
Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.
Job Purpose
The Product Specialist – All Purpose Platform (APH & APL Standard High) is a key member of the Global Product Management team, responsible for representing the Voice of Customer throughout the product lifecycle and ensuring the competitiveness, profitability, and long-term success of the assigned product portfolio. The role serves as the primary link between Product Management and Product Development, collaborating closely with Platform, Engineering, Manufacturing, Quality, Testing, and Commercial teams.
The incumbent is responsible for managing product configurations, translating customer, dealer, and market requirements into product specifications, supporting new product development, benchmarking competitive offerings, and ensuring that product solutions meet customer needs while aligning with the Strategic Product Range Plan (SPRP).
Product Portfolio:
All Purpose Platform (APP)
APH (All Purpose High) & APH Methane
APL Standard High
Associated derivatives and global platform applications
Key Responsibilities
Product Definition & Voice of Customer
Represent the Voice of Customer throughout the product development process by collecting, analysing, and translating customer, dealer, and market feedback into product requirements.
Identify product gaps, customer needs, emerging technologies, regulatory requirements, and market trends that influence future product development.
Collaborate with Product Portfolio Management to ensure alignment with the Strategic Product Range Plan (SPRP).
Competitive Benchmarking & Market Intelligence
Lead competitive benchmarking activities to evaluate competing products in terms of performance, features, design, technology, quality, serviceability, total cost of ownership, and customer value proposition.
Analyse industry trends, competitor launches, customer expectations, and regulatory developments to identify opportunities and define future product targets.
Provide market insights and competitive intelligence to Product Management and Engineering teams.
Product Requirements & Portfolio Management
Develop and maintain Product Profiles, translating customer requirements into measurable product specifications including performance, reliability, fuel efficiency, quality, serviceability, operating costs, and customer value.
Define and maintain Product Offerings (PO), ensuring alignment between commercial configurations and product architecture.
Support complexity reduction and modularity initiatives through volume and gross margin analysis by option, while partnering closely with the regions to drive complexity reduction actions and maximize business impact.
Support feature planning, option packaging, specification management, and lifecycle management activities.
Maintain feature and specification documentation for internal and commercial use.
Product Development Support
Work closely with Engineering, Platform Teams, Manufacturing, Quality, and Testing to support product development activities.
Define build configurations for development, validation, pre-build, demonstration, and launch units.
Participate in product reviews, customer clinics, benchmarking events, and validation activities to ensure customer requirements are effectively reflected in final product solutions.
Commercial & Market Support
Provide technical and product expertise to regional commercial teams, dealers, and product marketing organizations.
Support product launches, demonstrations, customer events, dealer training, and field activities.
Assist markets with product configuration, product offering decisions, special customer requests, and commercialisation activities.
Support the development of product positioning, customer value propositions, and go-to-market materials.
KEY DELIVERABLES
Product Profiles
Competitive Benchmark Studies
Product Offering (PO) Structure
Feature & Specification Manuals
Voice of Customer Inputs
Customer Requirement Documents
Development and Demonstration Unit Specifications
Product Launch Support Materials
Market and Competitive Intelligence Reports
Experience Required
3–7 years of experience in:
Product Management
Product Marketing
Engineering
Commercial Product Support
Agricultural Equipment Industry
Strong knowledge of tractor applications, customer operations, and agricultural equipment markets.
Experience working with product development processes and cross-functional teams.
Experience in competitive benchmarking, market analysis, and customer requirement gathering is preferred.
Preferred Qualifications
Bachelor's or master’s degree in Agricultural Engineering, Mechanical Engineering, Industrial Engineering, Agribusiness, or related field.
Technical & Business
Product lifecycle management
Customer requirements definition
Competitive benchmarking
Agricultural equipment expertise
Market analysis and business acumen
Product configuration management
Product launch support
Professional Skills
Customer-centric mindset
Analytical thinking
Problem solving
Influencing without authority
Communication and presentation skills
Stakeholder management
Project coordination
Ability to work effectively in a global matrix organisation.
Pay Transparency
The annual salary for this role is EUR 44200 - 52000 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)
For roles open across multiple locations, the salary range indicated refers to the primary location. If a different location is considered, the applicable salary range will be communicated to candidates prior to the first interview.
What We Offer
We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.
At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:
Flexible work arrangements
Savings & Retirement benefits
Tuition reimbursement
Parental leave
Adoption assistance
Fertility & Family building support
Employee Assistance Programs
Charitable contribution matching and Volunteer Time Off
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