BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco Italy has an exciting opportunity for a Data Platform & Governance Manager in Trieste
Annual Gross Salary Pay Range: 73.256,80 € - 91.571,00 € under 1SQ CLA level
The Data Platform & Governance Manager sits within the Growth Data & Intelligence team, as part of the wider Global Consumer Experience function. You will directly shape how marketing teams across the organization access and act on data, accelerating time-to-insight through scalable, AI-enhanced data products.
This role serves as the primary interface and accountable owner for ensuring that data requirements are met through the enterprise data platform (owned by the Global D&A team) and key martech tools (sourced and run by the DBS-Digital Business Solutions team). The Data Platform & Governance Manager advocates for business needs, defines clear requirements, negotiates priorities and SLAs, and drives cross-functional coordination to enable reliable, high-quality data flows for customer and consumer analytics, activation, and channel performance optimisation — including readiness for AI and advanced analytics workloads.
This role combines technical platform expertise, strong cross-functional coordination, and governance leadership to deliver the data foundations that power consumer growth initiatives.
Your key responsibilities will include:
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Collect and prioritize data requirements (sources, schemas, real-time needs, integrations, AI/ML readiness) and articulate them to DBS and Global D&A.
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Represent Global Customer & Consumer Experience in DBS tooling selection, implementation, and roadmap discussions, ensuring martech supports data granularity, tracking, and AI/ML readiness.
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Drive Global D&A governance implementation participate in planning forums to secure platform capacity and features for growth and AI workloads.
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Serve as primary liaison between Growth CX, DBS, and Global D&A.
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Drive joint planning and execution for onboarding new martech tools: from evaluation and configuration (DBS) to data pipeline setup and ingestion (Global D&A).
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Coordinate schema design, event tracking standards, integration testing, and enable channel performance data flows and AI/ML readiness through cross-functional alignment.
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Define and run data quality standards, validation rules, monitoring, and collaborate on data lineage, cataloguing, MDM, and access controls.
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Own data governance and compliance across the martech-to-platform chain, ensuring ethical, secure, and compliant practices across markets.
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Track key data metrics (completeness, freshness, latency, errors, AI readiness), lead incident triage and resolution, and conduct service reviews for continuous improvement.
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Align with Data Product & Data Intelligence Managers, promote guidelines, and support capability building through enablement and knowledge sharing.
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Act as the voice of the internal customer, driving adoption across marketing teams at all levels.
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Deliver intuitive, reliable, and scalable products that balance speed-to-market with quality and governance.
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Measure and maximize business impact — continuously gather feedback, iterate, and retire low-value products.
What are we looking for?
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Minimum 7+ years in data engineering, platform coordination, or analytics enablement, with 3+ years leading cross-functional dependencies in matrixed organisations.
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Proven experience working with centralised data platforms and martech/adtech ecosystems, influencing shared roadmaps and tool selection.
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Deep experience in growth/marketing data ecosystems (e.g., CDPs, analytics tools, activation platforms like Adobe, Google, Salesforce).
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Hands-on experience with data pipelines, event monitoring, and artificial intelligence/machine learning data infrastructure.
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Proven ability to drive outcomes through influence, negotiation, and relationship-building; strong team member and leadership experience.
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Extensive global exposure across markets and regulatory environments.
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Strong understanding of enterprise data platforms (e.g., Fabric, BigQuery) and martech ecosystems (pixels, SDKs, APIs, CDPs, tag managers).
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Knowledge of data ingestion patterns, event schemas (e.g., JSON), integration guidelines, plus familiarity with governance tools, lineage, and quality frameworks.
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Solid SQL proficiency and working knowledge of Python for validation, troubleshooting, and exploration (non-production).
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Deep understanding of growth data challenges (attribution, consent, cross-device, real-time vs batch), data privacy, and developments in artificial intelligence and machine learning with a relevant graduate degree.
What we offer you?
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We offer a market leading annual performance bonus (subject to eligibility)
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Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
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Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
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You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
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We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
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Benefits:
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Meal Voucher/ Canteen as per location
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Private Pension
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Life & Health Insurance
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Yearly bonus based on the ABS
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Family support policy
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Office perks
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Flexible policy as per agreed Second Level agreement.
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
