Rome, Latium, Italy (Hybrid role: 3 days office, 2 days home per week)
About the Company
Pharmanovia is a fast-growing global speciality pharmaceutical company with a portfolio of over 20 brands across more than 160 markets. Our mission is to improve patient health globally by revitalising niche, trusted medicines across our core therapeutic areas: Cardiovascular, Oncology, Endocrinology and Neurology. With over 300 employees across 29 nationalities and offices in Europe, the Middle East, Asia, and Australia, we are committed to quality, innovation, and the responsible management of the lifecycle of established medicines.
About the Role
As a Brand Specialist supporting product launches in Southern Europe, you will focus on Italy and Spain, working closely with internal teams to foster a collaborative environment and ensure successful launches.
Responsibilities
Product Launch Support:
- Act as the primary regional marketing lead for Italy and Spain, aligning global strategy with local market needs.
- Plan and execute global product launches, contributing market insights and competitive intelligence to inform brand strategy.
- Coordinate launch readiness activities to meet timelines and deliverables.
- Represent local market needs in regional meetings.
- Execute the tactical delivery, localisation, and execution of global brand plans across all channels.
Promotional Materials and Programs:
- Adapt and localise promotional materials in line with global guidelines.
- Develop local brand plans and support key tactical initiatives (e.g., sales tools, digital programs, events).
- Validate key product messages for effective localisation.
- Manage the asset approvals and compliance process in line with regulatory requirements (e.g., AIFA/EFPIA guidance).
- Collaborate with external agencies to develop and print materials.
Sales Force Excellence:
- Collaborate with General Managers and Commercial teams to implement local marketing strategies.
- Develop training tools and assist with training presentations.
- Ensure field teams are effectively equipped and serve as the primary point of contact for feedback and material requests.
- Monitor material performance and share insights to support optimised execution.
Cross-Functional Collaboration:
- Work closely with global marketing, medical affairs, market access, and regional commercial teams on a range of marketing projects.
- Maintain high-level disease knowledge and credibility with physicians.
- Attend local congresses and support KOL interactions in collaboration with Medical Affairs.
- Communicate updates to Global Marketing and share best practices with other brand managers.
Qualifications
- Bachelor’s degree in a relevant field (e.g., life sciences, business, marketing); advanced degree preferred.
- Minimum 3 years of experience in commercial functions, with 1-3 years in an EU operational marketing role.
- Proven competence in various marketing activities, including traditional and digital.
- Experience in submitting compliant promotional materials to AIFA.
- Basic understanding of medical aspects in the therapeutic area, with a willingness to gain in-depth expertise.
- Professional level in English (oral and written).
- Professional level in Italian and/or Spanish
- We would welcome anyone based in Italy, Spain, or the UK.
- Excellent user of Microsoft Office (Word, Excel, PowerPoint).
Why Join Us?
At Pharmanovia, you will join a global speciality pharma company that values quality and offers clear career paths, training, and international mobility to support your professional growth.
Equal Opportunity Statement
Pharmanovia is an equal-opportunity employer. Pharmanovia does not unlawfully discriminate against employees or applicants for employment based on an individual’s race, colour, religion, creed, sex, sexual orientation, gender identity or expression, national origin, genetic information, age, disability, marital status or any other status protected by applicable law. This policy applies to all terms, conditions, and privileges of employment, including recruitment, hiring, placement, compensation, promotion, discipline, and termination. Pharmanovia will make reasonable accommodation for qualified individuals with known disabilities, in accordance with applicable law.
