About JD Group
Founded in 1981 and listed on the FTSE100, JD Group is a leading global multichannel retailer in sports fashion, outdoors, and gyms. Driven by innovation, excellence, and a people-first culture, our vision is to become the world's most trusted and dynamic omni-channel retailer. We welcome individuals from all backgrounds to join us in shaping the future of the industry.
This is JD Sports
As our flagship brand, JD Sports is the industry leader in urban style, seamlessly combining physical and digital retail to give a compelling consumer proposition. We offer an elevated shopping experience, blending globally recognized brands like Nike and Adidas with strong, exclusive private labels. We are a fast-paced, fearless, and ambitious team—are you in?
Role Overview
Lead and elevate how Nike shows up within a key market for JD Sports Italy; delivering best in class, culturally relevant brand activation that drive both brand heat and commercial performance.
As Partner Brand Marketing Senior Executive, you will support in driving the end-to-end marketing strategy and execution for Nike within the Italian Market – positioning JD as the key retail partner for Nike across sportswear and lifestyle. You will translate global and EMEA Nike initiatives into impactful local campaigns, ensuring consistency while unlocking opportunities that connect locally with the Italian consumer.
Working at the intersection of brand and retail, you will lead the development of integrated, omni channel campaigns across retail, digital, social, paid media and experiential – bringing Nike stories, product and key moments to life within JD. You will collaborate closely with Nike stakeholder, JD Global HQ Partner Brand Marketing Team and other local in-territory teams to deliver impactful execution.
The role requires a commercial, and strategic mindset, combined with strong executional excellence. You will use consumer insights, cultural trends and performance data to shape campaigns that not only elevate brand perception but also deliver measurable impact.
Ultimately you will play a critical role in building the Nike brand in the Italian Market for JD Sports, delivering standout brand experiences that connect with consumers and drive sustained growth.
Key Responsibilities:
- Drive the end-to-end marketing strategy and execution for the Nike brand at JD Sports.
- Act as the internal face and ambassador of Nike within JD, championing brand values and ensuring a consistent, premium brand experience across all touchpoints.
- Work with the UK team to deliver best in class omni channel activations across Retail, digital, social, paid media and IRL moments.
- Ensure consistency of Nike brand expression at JD whilst tailoring campaign to Italian consumer insights and cultural moments.
- Act as the key point of contact between Nike, JD HQ, and the local Italian market team.
- Build and strengthen the strategic partnership with Nike in market, identifying local brand opportunities.
- Collaborate cross functionally with internal teams, and external agencies to deliver seamless campaign execution.
- Manage the allocated marketing budget, ensuring efficient investment, optimisation and maximum ROI for the business.
- Champion a consumer first mindset, delivering engaging and culturally relevant brand experiences.
- Dedicated to Italy as core market, whilst supporting execution across key EU markets where required.
- Establish a strong feedback loop with Nike and HQ team sharing insights on Italian consumer, trends etc.
- Continuously analyse local market and cultural trends to inform strategy, ensuring campaigns remain relevant and resonate with Italian audience.
- Track, analyse and report on brand performance and campaign effectiveness, using data driven insights to optimise future activity.
Skills and Experience:
- Relevant experience in a marketing role working with brands on a global/international /regional/ level.
- Proven skills delivering brand growth through consumer initiatives - developing and managing brand marketing with execution experience across the full marketing mix.
- Strong understanding of the touchpoint & media landscape relevant to JD consumers.
- Adept at driving cross-functional teams effectively, able to work in matrix organisations.
- Good project management experience, managing internal stakeholders, agencies, customers, and other external partners. Ability to manage multiple campaigns simultaneously.
- Demonstrated organisational, planning, and analytical skills.
- Excellent written and verbal communication skills, including in brief & presentation writing.
- Highly proficient with all relevant computer software MS office, Keynote etc.
- An understanding and interest in sports lifestyle & youth culture preferred, coupled with a good understanding of the JD brand.
- Proficiency in multiple languages, including Italian and English (additional European Languages are a plus).
- Retail experience is an advantage.
What We Offer
We are proud to be an equal opportunity employer, committed to creating a workplace where every colleague is valued, respected, and empowered. We celebrate the diversity of our teams and strive to ensure that all colleagues regardless of background, identity, or lived experience can thrive and contribute meaningfully.
As a part of our successful and continually evolving company, you'll be encouraged to embrace and uphold our strategic priorities: putting people first, at the forefront of digital innovation, staying deeply attuned to our customers, and pursuing operational excellence. We are always exploring new avenues for growth, and we welcome individuals who are passionate about making a positive impact every day.
We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing salaries & benefits:
- II Level (ccnl Commercio), Salary Range offered: €31.429,16 - €36.500
- Meal Vouchers (€8 a day)
- Staff Discount on qualifying purchases across Group retail stores and online
- Soft Welfare: corporate partnerships (the Vipdistrict and Well Makers platforms) and access to the Thelus platform
- Personal development opportunities to learn and develop at work
The list of these activities is provided by way of example only and is not exhaustive; consequently, the Company may legitimately request that you carry out other duties relating to the same role, should this be necessary for the Company's smooth operation.
Please include in your CV your consent to the processing of your personal data in accordance with EU Regulation No. 679/2016 and current Italian legislation.
This advertisement is open to candidates of both genders, in accordance with Laws 903/77 and 125/91, and to people of all ages and nationalities, in accordance with Legislative Decrees 215/03 and 216/03.
The large number of applications our company receives requires careful consideration. If you do not hear from us within the first two weeks of applying, please feel free to explore other opportunities or keep an eye on our Career Page and follow our LinkedIn page to stay updated on all vacancies.
