About the Role
We are looking for a passionate, proactive and highly organized Field Activation Marketing Marketing Specialist to support the execution of commercial and brand activation strategies across the market.
The successful candidate will play a key role in translating marketing plans into impactful in-store executions, supporting sales performance, increasing brand visibility and ensuring excellent execution at every customer touchpoint.
This position requires a strong combination of project management, creativity, operational execution and cross-functional collaboration.
Key Responsibilities
- Plan, coordinate and execute trade marketing activities across retail and professional channels.
- Develop and implement in-store activation plans aligned with commercial priorities and brand strategy.
- Coordinate the production and distribution of point-of-sale materials, visual merchandising tools and promotional assets.
- Manage the execution of product launches, promotional campaigns and seasonal activations.
- Collaborate closely with Sales, Marketing, Product Marketing and external agencies to ensure flawless execution.
- Monitor the quality and consistency of in-store brand visibility and merchandising standards.
- Support the organization and execution of trade events, customer meetings, beauty fairs and industry exhibitions.
- Coordinate suppliers and external partners involved in the production of trade marketing materials and event logistics.
- Manage activation timelines, budgets and project deliverables.
- Collect market feedback from the sales force and customers, translating insights into actionable recommendations.
- Analyze the effectiveness of promotional activities and prepare post-activation reports with performance indicators.
- Ensure all trade marketing activities are delivered on time, within budget and in line with brand guidelines.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communication or related fields.
- 3–5 years of experience in Trade Marketing, Field Marketing or Brand Activation, preferably within the beauty, cosmetics, luxury or FMCG industry.
- Strong project management and organizational skills.
- Experience coordinating multiple projects simultaneously under tight deadlines.
- Excellent communication and stakeholder management abilities.
- Strong analytical mindset with the ability to interpret sales and market data.
- Hands-on attitude with a strong focus on execution and attention to detail.
- Experience working with external agencies, suppliers and retail partners.
- Good knowledge of Microsoft Office, especially Excel and PowerPoint.
- Familiarity with visual merchandising principles is considered an advantage.
- Fluency in Italian and English (written and spoken).
Preferred Skills
- Strong commercial awareness and customer-oriented mindset.
- Excellent interpersonal and negotiation skills.
- Ability to work independently while collaborating effectively within cross-functional teams.
- Problem-solving attitude and ability to manage priorities in a dynamic environment.
- High level of flexibility, ownership and accountability.
- Passion for the beauty industry, market trends and consumer experience.
What We Are Looking For
The ideal candidate is energetic, execution-oriented and passionate about bringing brands to life in the marketplace. They combine operational excellence with creativity, enjoy working in fast-paced environments and are motivated by delivering outstanding customer experiences through impactful field activations and trade marketing initiatives.
aggiungi la parte di merchandisinhg e display
Ecco la versione arricchita con una componente più forte di Visual Merchandising, display management e retail excellence, che oggi rappresenta una competenza fondamentale per un Trade Marketing Specialist nel settore beauty.
Field Activation & Trade Marketing Specialist – BeautyAbout the Role
We are looking for a passionate, proactive and highly organized Field Activation & Trade Marketing Specialist to support the execution of commercial and brand activation strategies across retail and professional channels.
The successful candidate will play a key role in translating marketing plans into impactful customer experiences, driving sell-out performance, enhancing brand visibility and ensuring excellence in-store through best-in-class trade marketing, merchandising and retail activation.
This position requires a strong combination of project management, creativity, operational execution and cross-functional collaboration.
Key Responsibilities
- Plan, coordinate and execute trade marketing activities across retail and professional channels.
- Develop and implement in-store activation plans aligned with commercial priorities and brand strategy.
- Coordinate product launches, promotional campaigns, seasonal activations and customer marketing initiatives.
- Develop and manage visual merchandising guidelines to ensure consistent brand execution across all points of sale.
- Coordinate the design, production, installation and maintenance of permanent and temporary displays, gondolas, shop-in-shop solutions, testers, window displays and point-of-sale materials.
- Ensure excellent execution of merchandising standards, product visibility, planograms and retail presentation across all channels.
- Monitor in-store execution through field visits, retailer feedback and collaboration with the sales team, identifying opportunities for continuous improvement.
- Manage merchandising materials inventory and coordinate logistics for POS materials and display shipments.
- Work closely with Sales, Marketing, Product Marketing and external agencies to ensure flawless execution of commercial initiatives.
- Coordinate suppliers, visual merchandising partners, production companies and installation vendors.
- Support the organization and execution of trade events, customer meetings, beauty fairs, exhibitions and retail activations.
- Manage project timelines, budgets and deliverables, ensuring activities are executed on time and within budget.
- Collect market intelligence and customer feedback, translating insights into actionable recommendations.
- Analyze the effectiveness of promotional and merchandising activities through KPIs and post-activation reports.
- Ensure all activities are executed in full compliance with brand guidelines and corporate standards.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communication or related fields.
- 3–5 years of experience in Trade Marketing, Field Marketing, Visual Merchandising or Brand Activation, preferably within the beauty, cosmetics, luxury or FMCG industry.
- Proven experience managing in-store merchandising projects and retail display execution.
- Strong project management and organizational skills.
- Experience coordinating multiple stakeholders, agencies and suppliers simultaneously.
- Excellent communication and stakeholder management abilities.
- Strong analytical mindset with the ability to interpret sales and market performance data.
- Excellent attention to detail and strong execution capabilities.
- Good knowledge of Microsoft Office, particularly Excel and PowerPoint.
- Familiarity with retail design, planograms and visual merchandising principles.
- Fluency in Italian and English.
Preferred Skills
- Strong understanding of retail dynamics and shopper behavior.
- Experience working with premium beauty brands and selective distribution channels.
- Ability to balance creativity with commercial objectives.
- Excellent interpersonal, negotiation and relationship-building skills.
- Problem-solving mindset and ability to manage priorities in a fast-paced environment.
- High level of ownership, accountability and flexibility.
- Passion for beauty, consumer experience, visual excellence and retail innovation.
What We Are Looking For
The ideal candidate is energetic, hands-on and execution-oriented, with a passion for creating outstanding retail experiences. They are able to combine creativity, commercial thinking and operational excellence to deliver impactful trade marketing initiatives, elevate visual merchandising standards and strengthen brand presence across every customer touchpoint.
Retribuzione: €25.000,00 - €35.000,00 all'anno
Sede di lavoro: Di persona
