Your role
The Sales Marketing Manager is responsible for developing and expanding B2B relationships with key brands/clients, driving the commercial growth of Global Blue’s marketing and communication solutions. The role focuses on identifying new business opportunities, strengthening long-term partnerships, and delivering value-added marketing initiatives that enhance clients’ performance and visibility across Global Blue’s marketing channels.
Main duties and responsibilities
Business Development: Identify, approach, and acquire new marketing investments from B2B clients among premium, fashion, and luxury brands to promote Global Blue’s marketing and advertising solutions.
Account Management: Manage and grow existing client relationships through consultative selling, understanding business needs, and providing tailored proposals that deliver measurable results.
Sales Planning: Define and execute sales and marketing plans to achieve revenue targets and maximize client portfolio potential.
Proposal & Negotiation: Develop impactful sales proposals, lead marketing commercial negotiations, and ensure profitable agreements aligned with company objectives.
Collaboration: Work closely with internal teams (Product, Data, and Marketing Operations) to guarantee effective campaign execution and client satisfaction.
Market Insights: Monitor market trends, competitor activities, and client performance to identify new opportunities for growth.
Reporting: Track and report commercial results, pipeline evolution, and client feedback to the Head of Marketing.
Cross-country Coordination: Collaborate with Global Blue’s international teams to leverage global best practices and cross-market opportunities.
Background and Education
Experience: At least 5 years in B2B sales and account management roles within marketing, media, or customer engagement services. Experience in other sectors can be considered if proven marketing knowledge is demonstrated.
Sales Excellence: Proven record of achieving or exceeding commercial targets.
Client Orientation: Strong consultative selling skills, with the ability to build long-term relationships and deliver strategic value.
Communication Skills: Excellent presentation and negotiation abilities, both in English and Italian.
Analytical Thinking: Capacity to interpret client data, campaign KPIs, and market insights to shape persuasive proposals.
Collaboration: Proactive team player able to coordinate cross-functional projects.
Education: Bachelor’s degree in Marketing, Business, or a related field preferred.
Industry Background: Experience with premium, fashion, travel retail, or luxury brands is an advantage.
Together, we go further:
At Global Blue, you’ll enjoy:
Hybrid work flexibility
Hands-on learning in luxury retail, technology, and data-driven marketing
Fun team-building activities, workshops, and social events
