Job Description
WHAT YOU’LL DO
You will lead full-funnel media planning and execution by aligning global and local paid-media activities with commercial goals, optimizing performance, and driving strong results across channels.
You will manage agency collaboration, oversee media budget follow-up, and ensure high-quality execution through continuous reviews, performance tracking, and cross-functional coordination.
Your key responsibilities include:
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Leading the development of full funnel media plans across global and local paid media channels, aligned with the marketing calendar and developed in collaboration with local agency teams, including budget allocation by campaign, channel, and week
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Align media plan and continuous updates with the commercial plan
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Lead the activation and ongoing performance follow-up of local paid media channels
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Lead Full-funnel media Monthly and Quarterly Reviews in Sales Market Agency Management & Governance
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Conduct onboarding and regular performance reviews for local agencies based on global framework
WHO YOU’LL WORK WITH
You’ll work closely with Commercial and Marketing teams, collaborating with the Global Media Optimization Lead and with local agency partners to deliver strong and aligned media execution.
WHO YOU ARE
We are looking for people with...
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Degree in Marketing, Comms., Business or related field
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5–7 years of experience in digital marketing, with strong focus on performance channels
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Proven track record in managing large media budgets and driving ROI-focused campaigns
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Experience managing agency partners
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Strong paid media expertise across channels and the full funnel
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Commercial mindset with focus on ROI and performance
And people who are...
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Analytical and data-driven, with the ability to turn insights into action
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Strong relationship builders with excellent stakeholder management and collaboration skills
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
- 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
- H&M Incentive Program (HIP) – a global program rewarding long-term dedication.
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Ticket Restaurant
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Supplementary Health Coverage (provided by CCNL)
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Optional private pension plan (provided by CCNL)
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Anniversary gifts at H&M at 5, 10, 15 and 20 years of service
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Christmas gift
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Development Opportunities: Access to career growth within the H&M Group, with opportunities both locally and internationally
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Learning Studio: digital platform offering different courses to support you in your development
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Access to GoFluent, a language learning platform for comprehensive language training catered to your professional needs
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
If you feel your experience, skills, and ambitions align with this role, please submit your application as soon as possible.
This is a full-time, permanent position based in Milan, Via Turati 9.
Take the next step in your career together with us. The journey starts here.
ADDITIONAL INFORMATION
The gross annual salary (RAL) for this position starts from €37.000. The final offer will be determined based on professional experience, skills, and specific qualifications.
We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
