You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As a Brand Lead, you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.
About the job
As a Brand Lead, you will own the strategy, growth and execution of one or more of Opella’s leading brands in Italy. You will combine strategic thinking with hands-on leadership, driving brand performance while identifying new opportunities to accelerate growth, innovation and consumer engagement.
In this role, you will work across functions, influence key stakeholders and help shape the future of self-care in a dynamic and fast-evolving environment. You will have the opportunity to make a visible impact on brands that reach millions of consumers every day.
- Lead initiatives that advance our brands and strengthen our reputation worldwide.
- Mentor and uplift emerging talent while pushing your own growth and influence.
- Put purpose into practice — embedding sustainability, access and social impact into every decision.
- Model the challenger mindset: question complexity, act with integrity and make things radically simple.
- Help shape a culture that’s ambitious, collaborative and serious about recognition and belonging.
Main responsibilities
- Define and implement the marketing strategy, brand plans and activation roadmap for assigned brands.
- Drive sustainable business growth through effective portfolio management, consumer insights and innovation initiatives.
- Lead the development and execution of integrated campaigns across media, digital and customer-facing channels.
- Own brand performance, including budget management, investment prioritization and delivery of commercial objectives.
- Monitor market trends, consumer behavior and competitive activity to identify growth opportunities and inform decision-making.
- Collaborate closely with Sales, Medical, Regulatory, Digital, Global Marketing and external partners to deliver impactful initiatives.
- Lead and develop team members while fostering a culture of accountability, collaboration and continuous improvement.
About you
- Proven experience of at least 8 years in marketing, building and growing consumer-facing brands within Consumer Healthcare, OTC, FMCG, beauty, dermocosmetics or related sectors.
- At least 3 years in a managerial, team leadership role, ideally as Senior Brand Manager / Brand Lead.Strong experience translating consumer and market insights into successful marketing strategies and execution plans.
- Demonstrated success leading product launches, innovation projects or portfolio expansion initiatives.
- Solid business acumen with experience managing budgets and making data-driven decisions.
- Strong leadership, influencing and stakeholder management skills, with the ability to work effectively across local, regional and global teams.
- Digital-first mindset with a good understanding of consumer engagement, media activation and modern marketing approaches.
- Fluent Italian and English, both written and spoken are required.
Location: Milan
Hybrid working policy: 2 days per week remote working.
Salary range: starting base salary 62.000€
This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you.
We are challengers. We are Opella.
About Us
Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.
At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com .
Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds.
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