Global Operations
TikTok Shop - SEA Listing Governance Strategy Manager
Location
:
Employment Type
:
Regular
Job Code
:
A37997B
Responsibilities
About the Team
The Governance & Experience (GNE) team oversees marketplace integrity across the region. We ensure TikTok Shop remains safe, compliant, and trustworthy for users, sellers, and creators.
Our team designs and enforces policies, builds governance frameworks, and partners with product and risk teams to deliver a high-quality marketplace experience. Our goal is to balance growth with strong platform safeguards.
As a Strategy Manager, you will lead initiatives that enhance seller experience while protecting the platform from compliance and financial risks. You will develop strong expertise in seller journey and use data-driven insights to design scalable solutions that drive sustainable, high-quality order growth. This role requires close collaboration with cross-functional stakeholders (Risk, Product, and Country Business Partner teams) to identify gaps, define solutions, and translate complex data into clear business recommendations. Ideal candidates are analytical, adaptable, comfortable with ambiguity, and able to manage multiple stakeholders effectively.
Responsibilities
- Develop and own SEA product listing policy strategy, balancing platform trust, consumer safety, regulatory compliance, global policy requirements, regulations, cultural sensitivities, category nuances, business priorities, and user experience.
- Lead policy go-to-market rollouts and enforcement strategies across markets, ensuring effective governance implementation, cross-functional alignment, policy coverage, and consistent risk mitigation workflows.
- Monitor SEA regulatory, industry, and marketplace risk developments; proactively update listing policies, enforcement standards, operational controls, and governance processes.
- Lead rapid response to high-severity listing incidents, regulatory escalations, cases, and emerging marketplace threats — including root-cause analysis, containment, and long-term policy or product fixes.
- Use data, dashboards, case reviews, signals, and metrics to identify, measure, mitigate, and monitor listing risks; detect emerging abuse patterns; and assess ecosystem health and enforcement effectiveness.
- Partner with Legal, Retail, Compliance, Category, Engineering, Operations, Moderation, and Product teams to align priorities and operationalise scalable policies, enforcement mechanisms, feedback loops, audits, and continuous improvement workflows.
Qualifications
Minimum Qualification(s)
- Bachelor's degree or above, with 3+ years of hands-on experience in e-Commerce governance strategy.
- Fluency in English, with strong coordination and communication skills across cross-functional teams.
- Familiarity with SEA e-Commerce compliance requirements, internet governance, and regulatory processes; sound business sensitivity and risk awareness.
- Proven ability to implement regulatory-compliant processes, manage projects, and drive cross-functional execution.
- Strong analytical skills and program management mindset; ability to monitor and measure results.
- Curiosity to learn new product categories and sound judgment in ambiguous situations.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
