Job Types: Full-time. Contract length: 12 months contract but is extendable based on performance
Salary: Up to £25,000 per year based on experience
The Job
The UK Communications, PR and Events Assistant - ("CPEA") will help MINERVA's UK local communications, Local (“the Marketing Team”) with Marketing, Social Media, PR and Events and support in content generation and the successful execution of campaigns.
Reporting into the Head of UK Communications, the CPEA shall support MINERVA by:
a) Identifying paid media channels across the UK to collaborate with
b) Using all forms of media and communication to build, maintain and manage the reputation of GOLD COLLAGEN® brand in the UK
c) When needed, support the digital team by managing the Social Media Channels: Identify trends and with the help of the Content and digital teams develop the relevant content and assets to increase Gold Collagen, Artron Collagen and MINERVA’s brand awareness and e-commerce sales on gold collagen.com platforms
d) Identify key communication messages for campaigns to defined target audiences in order to establish and maintain goodwill and understanding between GOLD COLLAGEN® and its public.
e) Supporting the UK Marketing team in all analysis and reporting necessary for all marketing, events and and PR activities.
All with the objective of:
f) Enhance brand presence across specific audiences through events, PR and, Communication campaigns
g) Enhance brand recognition through digital and traditional media channels via PR
h) Create/increase demand for the brand.
i) Generate measurable activities and results, optimising costs and time organise brand events in various locations around the UK.
Roles & Responsibilities and main objectives
The UK Communications, PR and Events Assistant - ("CPEA") will support the Marketing Team effort to grow brand awareness and generate demand in the market through sales with structured and well-executed PR and marketing activities.
The main objectives shall be:
Overall:
1. Working alongside the UK Marketing team to ensure the smooth running of their day to day duties
2. Support UK Marketing team with the day-to-day management of suppliers, agencies, and media
On the Event front:
1. Identify suitable B2B and B2C events for the brand to participate in
2. Organise the event with the appropriate teams
3. Prepare marketing assets and materials needed for events
4. Attend the events and present the brand in a positive way
5. Create post event presentations showing the event findings and learnings
On the PR front:
Working closely with the UK PR agency to ensure monthly objectives are achieved
1. Update and send weekly reports to the line manager about sampling activities to journalists, bloggers and celebrities to ensure relevant follow-ups activities are executed in a timely manner
2. Manage activities done with the operations team on a weekly basis to make sure product is sent to celebrities, influencers, journalists, and bloggers
3. Keep all markets press archives up to date on a shared drive-in line with Company’s guidelines
4. Researching Trends and Drafting ad-copy ideas for blog posts, social media & press releases
5. Support the management of potential PR crisis situations;
6. Analysing PR campaigns and identify best practices to share within the Company;
7. Update and send weekly reports to the line manager about agreed monthly objectives;
8. Engage with Press and Influencers and build a long-term relationship;
On the Social Media side:
Expected attitude
The CPEA work shall be characterised by creative yet well-organised delivery of PR, Events and some Digital activities; such activities shall be well designed and characterised by thorough research. Analysis of the circumstances, attention to details factors should be the basis for each PR, Events and Communications planning.
The organisation, time management, research, analysis, creativity, problem-solving and "can-do" / positive attitude are necessary to succeed in this role.
Key Performance Metrics
1. Attention to details
2. Delivery of successful PR and Event activities on time and on budget
3. Post PR and Event follow-ups
4. Number of coverages online and offline reached for the relevant markets
5. Timeliness of reporting
About Minerva Research Labs
At Minerva Research Labs we are proud to offer our employees and associates a unique environment to grow and progress in their careers.
Let’s face it, there is nothing quite like finding a place to work that is filled with passion, opportunities to grow and lots of talented people.
Here at Minerva Research Labs, we have got all of that and a whole lot more. Whatever your aspirations in life, however far you want to go, if you love what you do and are as committed as we are to being the very best you can be, then join us. If you love working in a multi-cultural team, share our values and sense of beauty, are full of personality and want to build a career with one of the fastest growing premium beauty, health and wellbeing brands in the world, join Minerva today.
If you are a passionate Creative Content Creator , very positive, self-motivated individual, fast learner, easily adaptable, hardworking, and ready to make a difference, this is a role for you! Besides a competitive salary, you will also receive excellent development opportunities.
Company Description
Created in 2009, MINERVA Research Labs has become a recognised health and beauty company by launching reference brands that fundamentally challenge the way consumers look at nutritional supplements and beauty regimes.
At MINERVA Research Labs, our purpose is to help people live better, longer. A commitment that unfolds through expertise and excellence, driven by innovation and supported by science. We listen, understand and we guide. Fostering well-being from within.
Understanding the growing interest for healthy nutrition, Tony Sanguinetti, Founder & CEO launched the 1st collagen-based liquid beauty supplement in the UK, GOLD COLLAGEN ® PURE, expanding the range and the markets over the years and launching then a new brand in 2021 with COLLAGEN SUPERDOSE TM to answer to a change of behavior in consumers' mind towards a more practical and affordable supplement.
In 2021 also consolidated NUTRIJUVINATE® CLINIC and its community of experts available to offer services and share knowledge around nutrition, skincare, and wellbeing.
Dedicated to producing only high-quality effective products, MINERVA collaborate with renowned universities, gold standard testing facilities, suppliers and manufacturers to deliver clinically tested and scientifically developed products all made with three fundamental attributes: research, high quality and efficacy.
In 2015 their formulation was granted a European patent for the advanced complex within GOLD COLLAGEN®
Job Type: Full-time
Pay: Up to €25,000.00 per year
Application question(s):
- In 1-2 sentences, please describe how your previous experience is relevant to this role? Why are you a good fit for this job?
- Please state your current and expected salary
- Please state your notice period
Education:
Experience:
- Copywriting: 1 year (preferred)
- Adobe Creative Suite or Photoshop: 1 year (preferred)
- PR and advertisement: 1 year (preferred)
- social media assets generation: 1 year (preferred)
- Social Media Marketing: 1 year (preferred)
- influencer management: 1 year (preferred)
Work authorisation:
- United Kingdom (preferred)
Work Location: Hybrid remote in Milano, Lombardia
