The Senior Digital Planner will be the key point of contact for an important new client of the agency. The ideal candidate must be able to act as a consultant to the client, find opportunities to innovate and have the ability to manage day-to-day planning and analysis.
How you’d spend your day:
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Act as Point Of contact for the client;
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Be responsible for client’s budget and allocation
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Assisting the digital media lead and supervisor in developing the best annual digital strategy and propose new activations;
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Produce digital media plans, including negotiation with key publishers;
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Oversees digital media campaigns set up, creative assets workflow and trackings;
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Monitor digital media campaigns performances and produce post campaigns reports / QBRs and detailed analysis;
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Keep track of Digital Media PO reconciliation process;
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Keep relationship with key media partners, internal stakeholders and scout new ones;
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Analyze research data and media/marketing information, share information with clients;
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Finding innovative digital solution must be a part of digital planning
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4+ years of work experience in digital media planning - context of media agency
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Advanced used of Excel (PIVOT tables) and Power Point
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Good use of digital planning tools (Business Manager, GA, DV360, CM, SA360) Nice to have: Adbox;
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Italian native (mandatory) and English (B1 or more);
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Knowledge of all digital disciplines: Display, SEM, Social, Programmatic – Strong knowledge of Digital CTV / Video / Audio /DOOH;
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Team player;
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Attention to detail;
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Analytical and critical spirit;
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Priority management.
