About the Role
As the Digital Transformation Business Partner – Sales & Marketing (DTBP S&M) (f/m/d), you act as the strategic and operational link between Sales & Marketing and the Information Office for the successful digital transformation implementation. You translate commercial business needs into digital solutions, optimize end-to-end commercial processes, and support the adoption of key technologies such as CRM, marketing automation, customer data & analytics, pricing and trade promotion tools, and sales enablement platforms.
You serve as a strategic partner, process optimizer, effective implementer and change agent across Sales & Marketing and its cross-functional interfaces.
KEY RESPONSIBILITIES
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Align Sales & Marketing digital initiatives with the overall Digital Transformation Strategy and commercial priorities.
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Identify opportunities to digitalize and streamline end-to-end commercial processes (e.g., lead-to-order, order-to-cash, campaign execution, customer journey orchestration).
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Manage digital transformation projects from planning to delivery (scope, time, budget), ensuring strong collaboration with the PMO/Transformation Office and the Commercial Process & Project Manager.
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Ensure a key user approach for relevant Sales & Marketing applications (UAT coordination, first-level support, functional analysis).
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Maintain effective communication, stakeholder alignment, and successful change adoption across all involved teams.
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Support data governance for customer and commercial data (integrity, traceability, access control, audit readiness).
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Ensure secure data collaboration with external partners.
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Promote compliance, quality, safety, sustainability, and CSR guidelines.
QUALIFICATIONS
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Degree in Business Administration, Information Systems, Marketing, or a related field.
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Experience in digital transformation, business process optimization, IT/digital project management, and functional analysis.
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Strong understanding of Sales & Marketing processes and enabling platforms (CRM, marketing automation, analytics).
Project management expertise; agile certifications are a plus. -
Knowledge of change management methodologies is an advantage.
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Strong analytical and communication skills; structured and solution-oriented working style.
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Fluent in English plus Italian or German.
WHAT WE OFFER
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A key role in the company’s digital transformation success.
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Opportunity to shape the introduction of new technologies and commercial digital capabilities.
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Collaboration with international teams and technology partners.
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An international company committed to responsibility for people and the environment.
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Training and development opportunities through the Loacker Academy.
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A structured onboarding program.
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Company cafeteria.
Location: Auna Di Sotto (BZ)
