We are the brand for forward-thinkers. We celebrate challenging conventions and shaping the future of electric mobility. We focus on the essentials to bring perfection to customers. We make urban life more enjoyable and entertain our customers with new impulses.
Ever since smart exists, we rewrite the automotive industry’s rulebook. In the 1990s, we undermined the predominant philosophy of ‘bigger is better’ and designed a revolutionary car. Since 2020 we are the first car enterprise that switched to 100% electric! We aim to transform into a leading player in urban premium, electric & connected mobility provider.
Are you a forward thinker too? Then join us now!
About the role
The Manager Marketing & PR is responsible for leading the development and execution of the marketing, communications, and public relations strategy for smart Italy. The role drives brand awareness, customer acquisition, lead generation, product communication, retailer marketing support, and corporate reputation across all online and offline channels.
Working closely with smart Europe, regional functions, retailers, and external agencies, the Manager Marketing & PR ensures the consistent implementation of the global brand strategy while adapting campaigns and communications to the Italian market. The role contributes directly to business growth, customer engagement, and the successful launch of new products and services.
Your responsibilities
Marketing Strategy & Brand Management
Develop and execute the annual marketing strategy aligned with the commercial objectives of smart Italy and smart Europe
Translate European marketing strategies into effective local campaigns while ensuring compliance with global brand guidelines
Develop integrated marketing campaigns across digital, social media, CRM, retail marketing, events, partnerships, and paid media
Ensure consistent brand positioning and customer experience across all customer touchpoints
Manage the local marketing budget and monitor campaign performance to maximise return on investment
Analyse market trends, customer insights, and competitor activities to identify business opportunities and optimise marketing effectiveness
Public Relations & Corporate Communications
Develop and implement the local PR and communications strategy to strengthen brand awareness and corporate reputation
Build and maintain strong relationships with journalists, automotive media, influencers, and industry stakeholders
Prepare and distribute press releases, media statements, executive communications, and corporate announcements
Organise media events, press conferences, product launches, vehicle presentations, and media test drive programmes
Coordinate communications for new product launches, partnerships, and corporate initiatives
Monitor media coverage and support reputation and crisis communications in alignment with smart Europe guidelines
Ensure consistent messaging across all communication channels
Digital Marketing & Customer Acquisition
Drive customer acquisition through integrated digital marketing activities including SEO, SEM, paid social, CRM, email marketing, display advertising, and content marketing
Manage website content, landing pages, and customer journey optimisation
Oversee local social media channels and content calendars in cooperation with agencies and regional teams
Monitor digital marketing KPIs including website traffic, engagement, qualified leads, conversion rates, cost per lead, and campaign ROI
Support the continuous improvement of digital customer experience and marketing automation activities
Retail Marketing & Events
Develop retail marketing initiatives supporting the retailer network and sales objectives
Provide retailers with marketing materials, campaign toolkits, and communication guidelines
Plan and execute local customer events, sponsorship activities, exhibitions, and product launch events
Coordinate test drive programmes and experiential marketing activities to enhance customer engagement
Ensure consistent execution of the smart brand across all retail and event activities
What you bring along
Education
Bachelor's degree or above in Marketing, Communications, Business Administration, or a related field
Professional Experience
Minimum 5 years of experience in Marketing, Communications, Public Relations, or Brand Management
Automotive or premium consumer brand experience is preferred
Proven experience managing integrated marketing campaigns across digital and traditional channels
Experience in media relations, corporate communications, and event management
Strong digital marketing knowledge including social media, CRM, analytics, and campaign performance measurement
Experience managing agencies and marketing budgets
Experience working within an international or matrix organisation is considered an advantage
Key Competencies / Soft Skills
Strategic thinking with a hands-on execution mindset
Strong commercial awareness and customer focus
Excellent communication, presentation, and storytelling skills
Strong stakeholder management and relationship-building abilities
Analytical and data-driven decision-making skills.
Creativity and innovation with a pragmatic approach
Excellent project management and organisational skills
Ability to work independently while collaborating effectively across international teams
Strong interpersonal skills and ability to influence stakeholders
High level of integrity and professionalism
Fluent in Italian and professional proficiency in English, both written and spoken
We're building a workplace where amazing people like you can do their best work. Together with us, you enjoy the agile working atmosphere with cross-European responsibilities.
We're creating a culture where personal and professional growth are as important as business growth. Together with us, you will build a diverse and inclusive environment where you feel you belong to.
We empower you to have ownership over work!
