Key responsibilities
Exceed sales and profitability targets
Deliver sales and profitability through key metrics: sales, conversion & unit per transaction
Deploy resource to match skill/experience & customer requirements
Adopt tools & processes to improve employee efficiency & increase productivity
Understand and support budgetary requirements to increase the store profitability
Manage & maintain a safe working environment for customers and employees
Maintain compliance of all company policy & procedures including health and safety and employment legislation
Partner with the operations manager and implement action plans to minimize shrink and improve store compliance
Leadership
Manage and inspire the team to deliver results by driving the RL Selling Culture
Communicate, engage and energize the team to maximize performance service metrics e.g. employee survey, forsee results
Hire, coach and develop a high performing team to deliver outstanding results
Manage talent talks and appraisals and provide regular constructive feedback
Recognize and reward great service and performance
Manage teams adherence to the brand dress & grooming standards to ensure representation as brand ambassadors
RL Selling Culture
Lead by example and coach the team to deliver the RL Selling Culture model to an exceptional level.
Deliver Brilliant Briefings that focus on the RL Selling Culture
Create a customer first culture within all store activities
Observe, coach and share product knowledge coach selling skills to drive key metrics: sales, conversion and units per transaction
Optimize opportunities to increase sales, customer data capture & increase customer loyalty
Brand presentations and Operational Efficiency
Deliver brand visual proposition guidelines are executed to an exceptional level
Influence the visual presentation strategy through commercial thinking
Build brand understanding coaching team with visual mechanizing skills
Provide feedback & ideas to influence product presentation & product ranging to increase sales
Ensure 100% retail standards are consistently maintained
Demonstrate a good understanding of product seasonality, concepts, key volume lines to support the commercial actions & drive sales.
