Allurion Business Development Manager (BDM) Italy – Milan
The Allurion Business Development Manager (BDM) North of Italy will be based in Milan and will be responsible for the territory of Northern Italy (Emilia-Romagna and all northern regions), managing a defined group of partner clinics (accounts) with an existing significant current revenue.
The 3 strategic priorities will be:
1. Grow Existing Accounts
Increase the productivity of existing clinics by implementing Allurion’s 4C Success Model (Confidence, Care, Convince, Connect), a proven, step-by-step framework built on best practices from our top-performing accounts globally.
2. Acquire New High-Potential Accounts
Identify, engage, and onboard new partner clinics with strong growth potential, expanding the Allurion network across the territory.
3. Drive Patient Conversion
Improve patient acquisition and conversion in medical weight loss through targeted marketing and commercial initiatives, particularly within the Convince and Connect phases of the 4C Model.
SKILLS & CAPABILITIES
- Strong analytical and diagnostic skills – able to assess clinic performance, identify gaps, and translate insights into actionable growth plans
- Proven ability to train, coach, and influence clinic teams through engaging, hands-on interactions
- Excellent communication, influencing, and negotiation skills, with the ability to navigate complex stakeholder environments
- A consultative, partnership-driven approach to selling
- Ability to map and manage stakeholders across both internal teams and external partners
- Solid understanding of patient acquisition and marketing, with a focus on digital channels
- Comfortable operating in a fast-paced, evolving environment, with high adaptability
- Strong ownership mindset – able to work autonomously and manage a territory as a business
- Confident in handling challenging conversations and driving constructive outcomes
- Entrepreneurial and results-driven, with a clear focus on long-term value creation
- Highly organized, self-sufficient, and execution-focused
- Strong business acumen, with a consistent drive to exceed performance targets
EXPERIENCE AND BACKGROUND
Essential
- 3–5 years’ experience in business development, account growth, or practice development in Medical Devices
- Proven track record of consistently achieving or exceeding sales targets
- Experience working in fast-paced, high-growth environments
- Demonstrated ability to develop partnerships and grow account productivity
- Experience in training, coaching, or enabling clients to improve performance
- Experience supporting clients with demand generation and business growth initiatives
- Strong customer-centric mindset, with a focus on delivering value
- Experience working in international and cross-functional environments
Preferred
- Experience in healthcare, medical devices, or medical weight loss
- Experience launching new products, services, or markets
- Exposure to digital marketing and patient acquisition strategies
- Strong English proficiency
- Evidence of continuous professional development (e.g. promotions, certifications, additional training)
REQUIRED BEHAVIORS
- Demonstrates credibility, confidence, and professionalism
- Grit – having a positive attitude in the face of adversity, never take no for an answer! Try, fail, try again and never give up. Tenacity. Solution focused rather than stuck on problems.
- Data driven – business analysis, audit clinics, use all available data to inform business decisions when creating a plan for improving sales and productivity of a clinic. Forecasting how to achieve your target – activities, number of accounts, what steps are needed to get to the goal?
- Authenticity – Team player, authentic, be themselves – show vulnerability. Collaborative approach.
- Accountability – Always planning on exceeding sales targets. Say what you will do and do what you say. Trustworthiness. Don’t over promise and under deliver. Always follows up on action items and plans with customers. Report back and communicate well on commitments internally and externally in a timely manner.
- Audacity – Can do attitude, creativity toverachieve – finding creative solutions to exceed targets, not only for their own area, but to help the overall team. Comfortable to accept and drive double digit growth.
EXPECTATIONS
- Meet (or exceed) quarterly budget and forecast plans
- 80% working remotely in the field (which can include significant travel and overnight stays)
- To fully learn and implement the 4C Success Model through identifying key stake holders in accounts and delivering regular and ongoing training of the accounts
- Act autonomously within the organization following the first 90 days of onboarding
- Pass certification following Allurion Essentials new hire training
- Fully referenced
