Accountable for filler competitiveness and profitability. Overall responsibility covering product strategy, portfolio management, Product Development Plan (PDP) and product promotion. Build a product roadmap based on a continuous understanding of market needs and portfolio performance.
- Developing and implementing a company-wide go-to-market plan (Product roadmap);
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Managing the entire product line life cycle from strategic planning to tactical activities;
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Ensure continuous competition watch and benchmark;
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Responsible for PDP budget for the product line represented;
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Collect requirements from sales/marketing and complement with own market inputs or research (customers feedback, competition benchmarking, internal inputs, Techno watch, etc.);
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Drive business cases for new development & make decisions on the project launch;
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Review and monitor with program management the progress of PDP execution : Quality (Specifications), Time & Cost;
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Bring continuous market input to development projects during their execution;
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Define market introduction plan for each new product;
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Define and own product map range and portfolio, including sizes, variants, options list and recommended prices;
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Partner with platform owner to transform market requirements into product specifications;
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Drive product promotions, including promotion strategy, customers meetings, exhibition, conferences and sales force training.
Role in decisions:
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Product roadmap definition;
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Competition watch and Benchmark;
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PDP Budget;
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Market requirements and Product specifications for PDP and portfolio;
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Business Case;
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PDP Execution;
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New Product market introduction;
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Portfolio management (configuration, pricing, "Go/ No Go" for derogations etc.);
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Product promotion strategy;
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Product promotion support.
KPI:
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Order Intakes levels;
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Product profitability (cost, pricing and margin);
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Market share;
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PDP budget : Expenses versus budget;
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Business case completion and availability;
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Product roadmap completion and availability;
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Front line product promotion : customers meetings, exhibition etc.
- Master Degree or equivalent;
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Expertise in filling technologies;
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Expertise in customer management;
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Expertise in project Management;
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Expertise in PDP Program Management;
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Expertise in Business Development (BDM);
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Background in Innovation and Engineering.
