Atlante is NHOA’s new Global Business Line dedicated to build the first EV Fastcharging Network enabled by renewables, energy storage and 100% grid-integrated. The Atlante project is the result of the partnership between NHOA – which develops and invests in the network being owner and operator – Free2Move eSolutions, in the role of supplier of charging technology, and Stellantis automotive group.
We are looking for a Marketing Data Scientist to turn marketing data into clear, actionable insights across our European markets and myAtlante. In this role, you will own performance measurement, analyse acquisition economics, funnels and ROI, and provide evidence-based recommendations that help marketing teams invest where impact is highest and optimise what can perform better.
Brief description of the role:
You own the measurement, analysis and interpretation of marketing performance across all European markets and across myAtlante. You track CAC, conversion funnels and campaign ROI, you ask the questions that explain why the numbers move, and you tell the rest of the function where and how to optimise. You own the data and the analysis. You do not execute campaigns and you do not set strategy.
Value Creation:
You create value by making marketing decisions evidence based. By measuring acquisition economics, conversion and return on investment with rigour, and by turning that measurement into clear recommendations, you let the CMO, the markets and myAtlante invest where the return is highest and stop what does not work.
Core Responsibilities:
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Own marketing measurement: define and track CAC, CPA, conversion funnels by stage, retention, LTV, campaign and channel ROI across markets and across myAtlante.
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Build and maintain the marketing dashboards and the single source of truth for marketing performance.
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Analyse funnels and campaign results to explain performance and identify where ROI can be increased.
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Produce concrete optimisation recommendations (budget allocation, channel mix, audience and funnel fixes) and hand them to Marketing Operations and to the relevant client for execution.
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Run customer segmentation, behavioural and cohort analyses to support acquisition and retention.
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Ensure measurement is reliable before launch: tracking, tagging, attribution and conversion infrastructure in place for every new campaign and channel.
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Support business cases, forecasting and target setting with data.
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Prepare executive reporting for the CMO and senior management.
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Work with the central Data Platform & AI team to keep marketing data quality, consistency and access aligned with company data governance.
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Promote a data driven culture across the marketing function and the markets.
- Master's degree in Economics, Statistics, Mathematics, Data Science, Business Analytics, Engineering or related fields.
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3/5 years of experience in marketing analytics, growth analytics, business intelligence or customer insights, with direct exposure to acquisition economics.
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Strong command of CAC, funnel analysis, attribution, retention and ROI measurement.
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Strong hands on data management and visualisation skills (our is data stack is: apache iceberg and Amazon Athena SQL and python for data wrangling and integration, PowerBI, Streamlit as BI reporting tools, python on Amazon Lambda and docker for data ingestion and orchestration).
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Ability to turn analysis into clear, actionable business recommendations.
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Fluent English.
Governance & Scope:
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Area of responsibility: Marketing Data & Analytics
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Geographic scope: Europe
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Key interactions: CMO, Marketing Operations, myAtlante & Loyalty, Marketing Strategy, Pricing & Partnership, Country Managers, Finance, Data Platform & AI team
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External representation: analytics providers and measurement vendors, as required
Report to: Head of Data Platform & AI, functionally to: Chief Marketing Officer
Gross Annual Salary: 40.000 - 45.000 according to experience
Location: Milan office - hybrid remote
This announcement is addressed to both sexes, in accordance with Law 903/77 and Legislative Decree 198/2006, and to people of all ages and nationalities, in accordance with Legislative Decrees 215/03 and 216/03
Benefit: Assicurazione sanitaria, Assicurazione dentale, Assicurazione per l’invalidità, Assicurazione contro morte e invalidità accidentale (AD&D), Copertura sanitaria integrativa, Orario di lavoro flessibile, Lavoro da remoto, Ferie retribuite (PTO), Permessi per malattia retribuiti, Congedo parentale retribuito, Congedo parentale, Assistenza per l’infanzia, Formazione sul lavoro, Formazione retribuita, Corsi di lingua, Opportunità di crescita professionale, Supporto per la salute mentale, Programma benessere, Buoni pasto, Bevande gratuite, Laptop aziendale, Telefono aziendale, Rimborso spese telefoniche, Rimborso per connessione Internet, Parcheggio gratuito, Viaggi premio / Incentivi aziendali, Abbonamento palestra / Rimborso fitness, Postazione ergonomica o attrezzatura, Codice di abbigliamento informale, Eventi aziendali / Attività di team building, Luogo di lavoro flessibile, Lavoro dall’estero / Supporto nomadi digitali, Budget per attrezzatura da home office, Gadget aziendali / Kit di benvenuto, Incentivi per la sostenibilità / Mobilità verde
