The Loyalty Program Activation Specialist is responsible for advancing the B2C loyalty initiative. The primary goal is to enhance customer acquisition and engagement across all commercial touchpoints, increasing long-term value through a unified and high-quality loyalty journey.
The specialist manages the end-to-end deployment of the program, encompassing strategic design, value definition, and the execution of targeted promotional activities. By utilizing data-driven insights, they evaluate performance, refine marketing efforts, and ensure the program remains both profitable and focused on customer needs.
This role requires a blend of critical-thinking and collaborative skill. The specialist must work effectively with various internal departments, including marketing, IT, finance, and retail, as well as external partners to ensure loyalty projects support broader organizational goals.
CANDIDATE QUALIFICATIONS
Possess 2-4 years of professional experience specializing in loyalty program management and data-informed decision-making.
Demonstrated expertise in project management with a background in executing omnichannel activations.
Strategic thinker with the ability to translate complex data sets into actionable customer insights and ROI-focused strategic recommendations.
Adopt a customer-centric approach rooted in a deep understanding of effective retention strategies.
Results-driven individual who is both a proactive problem-solver and a collaborative team player.
Required professional proficiency in both English and Italian (verbal and written).
