Europ Assistance is now Redion.
For over 60 years, we have been a global provider of assistance and insurance solutions, supporting people and businesses when it matters most — at home, on the move, and while travelling.
We deliver a wide range of services, from health and roadside assistance to travel support and protection solutions, helping people face the unexpected and live with greater peace of mind.
Today, we are evolving. Redion brings together Europ Assistance and Generali Employee Benefits, combining expertise in assistance, insurance, and employee benefits to deliver stronger, more tailored solutions through innovation and a global perspective.
What does not change is who we are and how we work.
We continue to stand by people every day, with dedication, reliability, and care.
New name, same care.
CRM Specialist:
We are looking for a data-driven and customer-focused CRM Specialist to own and drive B2C customer relationship management initiatives across Italy, Spain, and Portugal. The role is central to defining and executing CRM strategies that drive customer retention, loyalty, and long-term value.
Are you curious?
Watch the video: https://youtu.be/5YAfR5NFz-E?si=LW5fR3-h-EcYTbPW
Key Responsibilities:
CRM Strategy & Customer Lifecycle: Define and implement CRM strategies across the Mediterranean region, managing the full customer lifecycle (renewal, upselling, cross-selling) to drive retention, loyalty, and revenue growth.
Campaign Management & Automation: Design, execute, and optimize automated customer journeys and campaigns in Microsoft Dynamics 365 to improve engagement and efficiency.
Segmentation & Customer Value: Develop segmentation models and apply customer value management principles to enable personalized initiatives and prioritize high-value segments.
Performance Analysis & Continuous Improvement: Monitor key CRM KPIs (churn, renewal, retention, campaign performance), analyse results, and identify opportunities to enhance processes, automation, and data usage.
Cross-Channel Collaboration & Customer Experience: Partner with digital and phone sales/service teams to ensure consistent messaging and a seamless customer journey across all touchpoints, supporting retention and loyalty initiatives.
Qualifications:
Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
3–5 years of experience in CRM management or customer lifecycle marketing in a B2C environment, preferably across multiple countries
Hands-on experience with Microsoft Dynamics 365 or similar CRM platforms (e.g. HubSpot), with solid expertise in campaign automation, segmentation, and customer data analysis
Good understanding of customer value management, lifecycle marketing, and key CRM KPIs (churn, renewal, retention, redemption)
Strong analytical, organizational, and communication skills, with the ability to collaborate effectively with cross-functional teams (marketing, digital, call centre, sales)
Fluent in Italian and English; Spanish or Portuguese is an advantage
Proactive, detail-oriented, and passionate about improving customer experience through data-driven marketing
Why should you join us?
To personally contribute to defining a successful future together while having an opportunity for professional development and growth within a modern, international and innovative organization focused on achieving common goals.
What we offer:
Placement is offered at the B job classification & remuneration, in accordance with the National Collective Labour Agreement (CCNL ANIA - AISA) for non-managerial employees and the Contratto Integrativo Aziendale Supplementary Agreement. The initial gross annual salary ranges between €35.000 and €40.000. The final offer will be defined based on the candidate’s professional experience, technical and soft skills relevant to the role, and may include an individual variable component.
We also offer:
Hybrid, agile and flexible work model
Ongoing training available through extensive training catalogs on our learning platforms
Processes focused on the identification and development of Talents.
Access to preventive medical examinations and psychological wellness programs.
Welfare Package.
Meal vouchers for both in-person and remote days.
Discounts on our policies, from travel to mobility, so you are always protected!
If the activity sparked your interest and you see yourself within this role, please do not hesitate to contact us. We are waiting for your application!
Interested persons can send their application with authorization according to d.lgs. 196/2003. The search respects legislative decree 198/2006 and is open to candidates of any orientation or expression of gender, sexual orientation, age, ethnicity and religious belief. This announcement is designed with diversity and inclusiveness in mind.
In case the open positions in our Careers section are not in line with your search, you can always send your unsolicited application to the link: https://joblink.allibo.com/ats9/application.aspx?DM=1578&DMN=$Y12uhgPB6$IsEOyS8JU&LN=EN&FT=100215&SG=2
