About Ivory
Ivory is a new social media platform launching in Europe. We are a meritocratic social media platform shooting to redefine the way that social media works.
Role Overview
The Influencer Acquisition & Social Media Manager will be responsible for building Ivory’s early creator, influencer, and social media growth strategy.
This is a mixed role combining influencer outreach, creator partnerships, content strategy, social media management (within Ivory and on larger platforms), and user acquisition. The goal is to identify the right creators and online voices who can introduce Ivory to relevant audiences, while also managing Ivory’s own social media presence in a way that builds trust, visibility, and momentum.
This person will identify, contact, recruit, and coordinate influencers, creators, academics, student creators, public intellectuals, niche commentators, and relevant online personalities who can help Ivory grow. They will also manage Ivory’s social channels, develop content ideas, support campaign execution, and help turn social attention into measurable user acquisition.
This person will also attempt to insert Ivory into said influencer's content creation spaces, both bringing users from other platforms and bringing active content creators to the platform.
The role is highly strategic and execution-focused. It requires someone who understands online culture, creator ecosystems, short-form content, audience psychology, brand tone, and early-stage startup growth. It also requires creativity, strong communication skills, persistence, and the ability to test many low-cost, high-impact growth ideas quickly.
This is an ideal role for someone with experience in influencer marketing, social media management, creator outreach, digital marketing, partnerships, community building, or early-stage user acquisition.
Key Responsibilities
Influencer Acquisition
The person selected will be responsible for identifying and recruiting creators who can help Ivory reach the right early users.
Activities will include:
- Identifying high-quality influencers, creators, academics, student creators, commentators, and online personalities aligned with Ivory’s brand.
- Building targeted outreach lists across platforms such as:
- Instagram
- TikTok
- LinkedIn
- YouTube
- X / Twitter
- Threads
- Substack
- Podcasts
- Prioritizing creators based on audience relevance, credibility, engagement quality, cost efficiency, and strategic fit.
- Contacting creators through email, direct messages, LinkedIn, or other relevant channels.
- Developing outreach scripts and messaging tailored to different creator categories.
- Managing creator conversations, follow-ups, and relationship-building.
- Negotiating small-scale collaborations, unpaid partnerships, affiliate/referral structures, or low-budget paid campaigns.
- Creating and maintaining a structured influencer CRM or tracking document.
- Coordinating creator briefs, campaign expectations, deadlines, deliverables, and performance tracking.
- Helping build a long-term network of creators who can become ongoing supporters of Ivory.
2. Creator Campaigns & Partnerships
The person selected will help design and execute campaigns that turn creator attention into real Ivory growth.
Activities will include:
- Designing influencer campaign concepts that feel authentic rather than overly promotional.
- Matching creators with the right Ivory messaging and audience angle.
- Developing creator briefs, talking points, content prompts, and suggested calls to action.
- Supporting creator-led campaigns focused on:
- App downloads
- Waitlist sign-ups
- Account creation
- Campus growth
- Brand awareness
- Community credibility
- Tracking performance across creator campaigns.
- Identifying which creator segments generate the highest-quality users.
- Testing referral links, promo codes, landing pages, or tracking systems where relevant.
- Gathering feedback from creators and their audiences to improve Ivory’s positioning.
- Helping transform successful creator relationships into long-term partnerships.
3. Social Media Management
The person selected will manage and grow Ivory’s social media presence across relevant platforms.
Activities will include:
- Managing Ivory’s day-to-day social media channels.
- Developing a consistent social media content calendar.
- Creating, editing, or coordinating content for platforms such as:
- Instagram
- TikTok
- LinkedIn
- X / Twitter
- Threads
- Writing captions, hooks, posts, short-form scripts, and campaign copy.
- Identifying trends, conversations, and cultural moments relevant to Ivory’s positioning.
- Creating content around themes such as:
- Dissatisfaction with existing social media
- Higher-quality online discussion
- Academic networking
- Student and university life
- Intellectual culture
- Digital credibility
- The future of social platforms
- Maintaining Ivory’s brand tone: intelligent, clear, confident, elevated, and accessible.
- Engaging with relevant accounts, creators, students, academics, and communities.
- Monitoring comments, messages, mentions, and community responses.
- Reporting on social media growth and engagement.
4. Content Strategy & Growth
The person selected will help build a content strategy that supports Ivory’s broader user acquisition goals.
Activities will include:
- Developing content ideas that explain Ivory’s mission in a simple and compelling way.
- Creating repeatable content formats that can be tested and scaled.
- Working with the Ivory team to turn product features, launch updates, and brand ideas into social content.
- Identifying high-performing hooks, formats, topics, and creator angles.
- Supporting organic growth through short-form video, thought-leadership content, discussion posts, and community-led content.
- Helping create viral or semi-viral campaign concepts with low production cost.
- Coordinating content with ambassador, university outreach, PR, and launch campaigns.
- Turning audience reactions and feedback into insights for the broader Ivory team.
- Helping Ivory build online credibility before and after launch campaigns.
Ideal Candidate
The ideal candidate is creative, highly online, organized, persuasive, and comfortable working in a fast-moving startup environment.
They should understand both creator culture and brand-building. They should be able to identify the right influencers, communicate Ivory’s mission clearly, manage multiple conversations at once, and create social content that feels intelligent, relevant, and growth-oriented.
This person should be comfortable taking ownership of a new growth channel and building it from scratch.
Requirements
Experience in at least one of the following areas:
- Influencer marketing
- Social media management
- Creator outreach
- Digital marketing
- Partnerships
- Community management
- User acquisition
- Startup growth
- Content strategy
- Brand building
Additional requirements:
- Strong written and verbal communication skills in English.
- Ability to identify and evaluate creators based on audience quality, engagement, brand fit, and growth potential.
- Ability to contact, pitch, and build relationships with influencers and creators.
- Strong understanding of major social platforms and how content performs on each.
- Ability to write strong hooks, captions, short-form scripts, and outreach messages.
- Strong organizational skills and ability to manage multiple creator pipelines at once.
- Comfortable using tools such as Google Sheets, Notion, Airtable, HubSpot, LinkedIn, Canva, CapCut, Meta Business Suite, or similar platforms.
- Ability to work independently and report progress clearly.
- Interest in social media, creator culture, higher education, academic communities, intellectual content, or startup growth.
Preferred Qualifications
The following will be considered a plus:
- A strong personal social media presence.
- Existing relationships with influencers, creators, student creators, academics, podcasters, writers, or online commentators.
- Experience managing influencer campaigns or creator partnerships.
- Experience growing social media accounts from an early stage.
- Experience with TikTok, Instagram Reels, YouTube Shorts, LinkedIn content, or X / Twitter growth.
- Experience with referral campaigns, affiliate campaigns, or grassroots growth.
- Familiarity with university communities, academic networks, student culture, or intellectual online communities.
- Basic design, video editing, or short-form content production skills.
- Additional languages, especially Italian, French, Spanish, German, or Portuguese.
Success Metrics
Success in this role will be measured by:
- Number and quality of relevant influencers identified.
- Number of creators contacted and converted into active conversations.
- Number of creator partnerships or collaborations launched.
- Cost efficiency of influencer campaigns.
- App downloads, waitlist sign-ups, registrations, or activated users generated through creator campaigns.
- Growth of Ivory’s social media accounts.
- Engagement quality across Ivory’s social channels.
- Number of high-performing content ideas or formats identified.
- Quality of creator relationships built over time.
- Improvement in Ivory’s visibility among target audiences.
- Quality of feedback gathered from creators, followers, and early users.
What We Offer
- The opportunity to help launch a new social platform from the ground up.
- A meaningful role in shaping Ivory’s creator, influencer, and social media growth strategy.
- Direct collaboration with the founding team.
- Significant ownership over influencer acquisition and social media execution.
- A flexible startup environment.
- The chance to build a visible growth function from the beginning.
- Very high potential for the role to expand as Ivory grows.
Job Type: Full-time
Pay: €25,000.00 per year
Work Location: Hybrid remote in Milano, Lombardia
