About the Role:
Milan is internationally recognised for fashion, design and creative innovation, and at Ashara Creative Studios SRL, we bring that same level of ambition to the brands we build. We partner with growing companies to create distinctive brand identities, clear market positioning and cohesive customer experiences.
We are looking for a Lead Brand Strategist who can shape the strategic direction of client brands and turn business challenges into compelling creative opportunities. You will work closely with designers, content specialists, marketing teams and client stakeholders to develop strategies that are commercially relevant, culturally informed and creatively strong.
This is not an executive or director-level role, but it carries significant responsibility. You will lead major strategy projects, guide junior team members and ensure that every creative decision is supported by a clear brand purpose.
Why Work With Us?
The Environment:
Our studio is based in the Tortona design district, one of Milan's most active creative and cultural areas. We offer a collaborative workplace where strategists, designers and producers work closely together from the earliest project stages.
Strategic Influence:
Brand strategy is central to our creative process. You will be involved in key client decisions and will have a meaningful voice in defining positioning, messaging and long-term brand direction.
Creative Collaboration:
You will work alongside brand designers, copywriters, digital specialists and creative producers. We believe the strongest brand systems are created when strategy and design develop together.
Professional Growth:
You will receive support for relevant conferences, workshops and industry events focused on branding, consumer behaviour, marketing strategy and creative leadership.
Key Responsibilities:
Brand Strategy Development:
Lead the creation of brand positioning, value propositions, brand purpose, audience frameworks and competitive differentiation for client projects.
Research and Insights:
Conduct market research, competitor analysis, customer interviews and cultural trend reviews to identify meaningful strategic opportunities.
Messaging Frameworks:
Develop brand narratives, messaging hierarchies, tone of voice principles and communication guidelines that can be used consistently across channels.
Client Workshops:
Plan and facilitate brand discovery sessions, stakeholder interviews and strategic workshops. Help clients align around clear priorities and practical decisions.
Creative Briefing:
Translate strategic findings into clear and inspiring briefs for designers, copywriters, marketers and production teams.
Strategic Presentations:
Present recommendations to clients and explain the commercial reasoning behind positioning, messaging and creative direction.
Team Guidance:
Mentor junior strategists and contribute to the professional development of the wider creative team through feedback, reviews and knowledge sharing.
Brand Consistency:
Support the development of brand guidelines and ensure strategic consistency across campaigns, digital products, social media, packaging and customer communications.
Project Collaboration:
Work closely with project managers to define timelines, deliverables and strategic milestones while maintaining a high standard of work.
What We Are Looking For:
Experience:
At least 6 years of experience in brand strategy, creative strategy, marketing strategy or a related role within an agency, consultancy or brand environment.
Strategic Portfolio:
A strong portfolio of branding projects is essential. We want to understand the business challenge, research process, strategic thinking and final brand outcome.
Brand Knowledge:
Strong understanding of brand positioning, audience segmentation, customer behaviour, market research and integrated communications.
Presentation Skills:
You can communicate complex ideas clearly and confidently to both creative teams and senior client stakeholders.
Workshop Facilitation:
Experience leading client interviews, discovery sessions or collaborative strategy workshops is highly desirable.
Leadership:
Previous experience mentoring junior colleagues, reviewing strategic work or leading complex client projects.
Language Skills:
Fluent Italian is required for client meetings and workshops. Professional English is required for international projects and documentation.
Mindset:
You are curious, commercially aware and creatively ambitious. You know how to balance research, intuition and practical business needs.
Job Types: Full-time, Permanent
Pay: €50,200.00 - €57,000.00 per year
Work Location: In person
